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Lobby’s was born from salt, sun, and stories passed down through generations. From fathers who built with their hands and lived by the rhythm of the tide. From long days on the water and the kind of craftsmanship that never rushes a job done right.
That’s the spirit we carry forward, a respect for time, tradition, and the sea that shaped us. Every stitch, every detail, is a quiet nod to where we came from.
This isn’t just about swimwear. It’s about honouring the legacy of those who came before, and making something that lasts, just like they did.
Lobby’s draws its spirit from men who carried themselves with quiet confidence, the kind found under open skies and on sunlit decks.
From Newman’s ease to McQueen’s grit. From Cousteau’s curiosity to the fishermen on our own Australian shores, tanned, practical, and unbothered by fashion. They belonged to an era before trends. When style came from living, not posing.
Lobby’s takes their lead, not to look back, but to build upon that timeless, effortless way of being.
What began generations ago, in salt air and sawdust, now lives on through a new chapter.
Founded by those who grew up around the water, Lobby’s is a continuation of that legacy, reshaped for today, but grounded in the same respect for craft, function, and the sea.
It’s a story still being written, by those who wear it, live it, and carry it forward.